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      "text": "CAR FIRST: We believe that most car buyers will continue to start with the car; HYBRID: We believe that most car buyers want a combination of online and offline experiences; ENABLER: We will enable any retailer to sell more cars; SCALE: Rather than keeping the full margin of a small number of cars, we are looking to retain a smaller percentage from a large volume of cars over time; LONG-TERM: We're building a solution for thousands of retailers; ASSET LIGHT: Digital retailing is an extension of our core, asset light marketplace; TECHNOLOGY + PEOPLE: We will help car buyers primarily through technology and data",
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