{
  "docId": "019de073-7daa-76cd-95e3-88b03c8f4a87",
  "docSlug": "b06c81d2c693eb3e7474ec90e7aa4553",
  "documentTitle": "Auto Trader Group | Investor Day Presentation Deck | 100 slides",
  "authorId": "auto-trader-group",
  "authorName": "Auto Trader",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 59,
  "pageCount": 100,
  "prevPage": 58,
  "nextPage": 60,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a timeline-based customer journey map to illustrate the hybrid nature of the current car buying process.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-7daa-76cd-95e3-88b03c8f4a87/59",
  "deckHref": "/decks/019de073-7daa-76cd-95e3-88b03c8f4a87",
  "deckJsonHref": "/decks/019de073-7daa-76cd-95e3-88b03c8f4a87.json",
  "deckAnchorHref": "/decks/019de073-7daa-76cd-95e3-88b03c8f4a87#slide-59",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.78,
        "x": 0.11,
        "y": 0.35
      },
      "kind": "diagram",
      "text": "Timeline of car buying steps: Search, Test Drive, Value/Sell, Choose Finance, Apply Finance, Reserve, Settle, Delivery",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57039bb9-e188-4560-9877-bf08860b2aeb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.17,
        "x": 0.11,
        "y": 0.185
      },
      "kind": "framework",
      "text": "Jobs done: OFFLINE / ONLINE",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7428f709-9f2e-4cf6-a5e9-e2ec8e2df4b8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.28,
        "x": 0.03,
        "y": 0.04
      },
      "kind": "title",
      "text": "Current buying journey",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63e367f4-b9c9-41fd-a7a0-4a523215cd7e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "d16a0d8f-564a-44af-aed3-2b9758dec764",
      "evidence": "Visual mapping of user steps in a buying process",
      "confidence": 1
    },
    {
      "name": "jobs-to-be-done-jtbd",
      "slug": null,
      "matchId": "bbc3013c-0807-41be-ac05-20d83009f9bd",
      "evidence": "Explicit mention of 'Jobs done:'",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 60,
      "from": 40,
      "beatId": "f6b826b5-2308-4fe1-a0b2-c1e4cc456e6e",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck showcases Auto Trader's solutions and capabilities to address the need.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}