{
  "docId": "019de073-7daa-76cd-95e3-88b03c8f4a87",
  "docSlug": "b06c81d2c693eb3e7474ec90e7aa4553",
  "documentTitle": "Auto Trader Group | Investor Day Presentation Deck | 100 slides",
  "authorId": "auto-trader-group",
  "authorName": "Auto Trader",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 20,
  "pageCount": 100,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 10,
  "notes": "Data sourced from Auto Trader Brand Tracker, March 2022.",
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-7daa-76cd-95e3-88b03c8f4a87/20",
  "deckHref": "/decks/019de073-7daa-76cd-95e3-88b03c8f4a87",
  "deckJsonHref": "/decks/019de073-7daa-76cd-95e3-88b03c8f4a87.json",
  "deckAnchorHref": "/decks/019de073-7daa-76cd-95e3-88b03c8f4a87#slide-20",
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        "h": 0.65,
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        "x": 0.52,
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      "kind": "chart",
      "text": "TRUST",
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      "kind": "chart",
      "text": "PROMPTED AWARENESS - ACROSS NEW AND USED",
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      "kind": "source-note",
      "text": "Sources: Auto Trader Brand Tracker, March 2022. Questions: Which of these do you know of as brands... Question: How do you feel about each of these brands...",
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      },
      "kind": "title",
      "text": "Given our heritage in UK automotive, car buyers know our brand and trust it",
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  "metrics": [],
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  "frameworks": [
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      "matchId": "8a12cf9c-5d03-4ada-85aa-a7aea704ea8a",
      "evidence": "Direct comparison of brand metrics against competitors",
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      "beatId": "02f7424b-66dc-4268-a128-41f52901dfaa",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The deck highlights the need for digital retailing in the automotive market.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
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  "loops": [
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      "from": 15,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "e23fab14-21fb-4d0b-835e-0ba6475e692f",
      "evidence": "The deck uses a before-after loop to show the shift towards digital retailing.",
      "position": 0,
      "objective": "Illustrate the transition to digital retailing",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.8,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
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