{
  "docId": "019de073-66af-7659-bbd1-7203bc565842",
  "docSlug": "03a558733d19cd2e23ce1ff6ed4c93c6",
  "documentTitle": "Snap Inc | Investor Presentation Deck | 21 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 21,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "why_now",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-66af-7659-bbd1-7203bc565842/5",
  "deckHref": "/decks/019de073-66af-7659-bbd1-7203bc565842",
  "deckJsonHref": "/decks/019de073-66af-7659-bbd1-7203bc565842.json",
  "deckAnchorHref": "/decks/019de073-66af-7659-bbd1-7203bc565842#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.065,
        "w": 0.278,
        "x": 0.365,
        "y": 0.261
      },
      "kind": "callout",
      "text": "Macroeconomic Challenges",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1125c377-0799-4888-9e08-b04b5b2fa1c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.278,
        "x": 0.058,
        "y": 0.261
      },
      "kind": "callout",
      "text": "Platform Policy Changes",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b946395-4728-4ffc-8535-239a263ff4a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.278,
        "x": 0.672,
        "y": 0.261
      },
      "kind": "callout",
      "text": "Increasing Competition for Ad Dollars",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e01dbc5c-6085-4bc9-b441-9155fae3a93f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.265,
        "x": 0.065,
        "y": 0.345
      },
      "kind": "paragraph",
      "text": "Recent policy changes have upended a decade of advertising industry standards. Requires building new models to drive direct response advertising business and tools to measure returns of direct response advertising",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f4ca39e-abef-4f50-8b45-19e604d8c9bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.265,
        "x": 0.372,
        "y": 0.345
      },
      "kind": "paragraph",
      "text": "Macro headwinds such as high inflation, rising interest rates, and geopolitical risks disrupting many industry segments that are critical to growing advertising demand. Auction-driven direct response advertising is the easiest/fastest for clients to dial back for short term cost savings",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb4d60a1-1e24-437f-bf98-97e4c2af87f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.265,
        "x": 0.679,
        "y": 0.345
      },
      "kind": "paragraph",
      "text": "As advertising dollars in aggregate grow more slowly, competition for these dollars intensifies",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa2b1b3d-9844-4517-84f5-d4534eaaf04c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.644,
        "x": 0.178,
        "y": 0.118
      },
      "kind": "title",
      "text": "Operating Against a Difficult Macro Backdrop",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5182b63b-8f25-436b-884e-b24faa052fc3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 5,
      "beatId": "8be03670-e44b-478e-9c26-f240a98000f2",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Operating Against a Difficult Macro Backdrop",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 5,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "b448bddc-43ce-4da8-a71c-bdb568370587",
      "evidence": "The difficult macro backdrop and the need to drive long-term growth",
      "position": 0,
      "objective": "Why now is the time to invest in Snap Inc.",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    },
    {
      "to": 9,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "aa3dd574-449f-40d7-a154-a95bc4e00ffd",
      "evidence": "The need for a refocused strategy to drive long-term value creation",
      "position": 1,
      "objective": "The cost of inaction and the importance of focused investment",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}