{
  "docId": "019de073-64aa-70eb-b120-7495f9d2b0e6",
  "docSlug": "1cf10b1e5062ac7275e02f729ed52238",
  "documentTitle": "Plastiq | SPAC Presentation Deck | 38 slides",
  "authorId": "plastiq",
  "authorName": "Plastiq",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2022-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 17,
  "pageCount": 38,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses a circular flywheel diagram to explain the compounding nature of their growth strategy.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-64aa-70eb-b120-7495f9d2b0e6/17",
  "deckHref": "/decks/019de073-64aa-70eb-b120-7495f9d2b0e6",
  "deckJsonHref": "/decks/019de073-64aa-70eb-b120-7495f9d2b0e6.json",
  "deckAnchorHref": "/decks/019de073-64aa-70eb-b120-7495f9d2b0e6#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.4,
        "x": 0.45,
        "y": 0.15
      },
      "kind": "framework",
      "text": "Flywheel diagram showing Direct Marketing, Customer-Driven Supplier Network, and Partner-Driven Referrals",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d1e770c-6165-48bd-bc8a-f54b37ff5c57",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "metric",
      "text": "<$10M In marketing 2016-2021",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14692c99-21c2-4efe-88b1-e47277cd0531",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "metric",
      "text": ">16x Return on investment 2016-2021",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c6c41c3-15a3-4309-a1fb-b38b296510fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "metric",
      "text": "$155M+ Net revenue 2016-2021",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f43bb03-f0af-4f8a-bcbc-770b8ef43b7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.75,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "The more SMBs use Plastiq, the more suppliers that get paid, in turn promoting Plastiq to more SMBs.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d92aa9e3-9b00-44da-b10e-3b012b6e51c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.4,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "The more volume in the network, the more partners want to market Plastiq, bringing us more SMBs.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e35b53b6-3c13-4132-984f-007cabed1d0e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.25,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "The more SMBs we acquire, the bigger the network, making it easier to acquire more SMBs.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1731a59-0197-4dd1-a0a9-9419ee970a29",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "De minimis CAC due to virtuous circle and organic growth.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c223b21e-f710-4d94-8908-71d99bce2056",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Flywheel",
      "slug": "flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "c47d542c-187d-47f0-8c2d-900f83b68df2",
      "evidence": "Flywheel diagram showing Direct Marketing, Customer-Driven Supplier Network, and Partner-Driven Referrals",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "df198853-1f53-416c-98ea-1335ea18ab63",
      "evidence": "Circular diagram showing reinforcing growth loops",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}