{
  "docId": "019de073-612c-710c-b146-e644686e79e7",
  "docSlug": "cad8706c0dc50ce2acbbc268b1b14a19",
  "documentTitle": "Oatly | Results Presentation Deck | 33 slides",
  "authorId": "oatly",
  "authorName": "Oatly",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 18,
  "pageCount": 33,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "other",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide showcases two distinct growth pillars: channel expansion (tea shops) and format expansion (on-the-go).",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de073-612c-710c-b146-e644686e79e7/18",
  "deckHref": "/decks/019de073-612c-710c-b146-e644686e79e7",
  "deckJsonHref": "/decks/019de073-612c-710c-b146-e644686e79e7.json",
  "deckAnchorHref": "/decks/019de073-612c-710c-b146-e644686e79e7#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.28,
        "x": 0.67,
        "y": 0.24
      },
      "kind": "callout",
      "text": "INCREASING ON-THE-GO OCCASIONS WITH PRISMA 250ML FORMAT",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48909cef-c5cd-4376-a1ca-b30bbc6ce9a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.62,
        "x": 0.05,
        "y": 0.24
      },
      "kind": "callout",
      "text": "SINCE LAUNCH, TEA MASTER HAS BECOME THE “SUMMER DRINK” IN THE TEA CHANNEL, SUPPORTED BY TAILORED ONLINE & DIRECT PROMOTION WITH KEY PARTNERS",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2400e6c-146b-4092-a603-9024fdfb4215",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.52,
        "w": 0.59,
        "x": 0.06,
        "y": 0.37
      },
      "kind": "image",
      "text": "Product imagery and partner logos",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c0a0bab-40a5-41e6-9556-d1e00587760e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.12,
        "x": 0.83,
        "y": 0.63
      },
      "kind": "metric",
      "text": "#2 IN BEVERAGE CATEGORY",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b63c5e3-78f8-46a5-8c6b-4f9deba000b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.12,
        "x": 0.69,
        "y": 0.63
      },
      "kind": "metric",
      "text": "#1 IN PLANT-BASED CATEGORY",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab8c193d-95c8-457a-a482-8876481b495d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.22,
        "x": 0.25,
        "y": 0.37
      },
      "kind": "metric",
      "text": "13,000+ doors",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0300988-29c3-4c62-9d56-a62ee8e21e8c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.06,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Tmall Database",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d01d3793-f801-4584-aaf7-2fa943e52182",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.78,
        "x": 0.11,
        "y": 0.05
      },
      "kind": "title",
      "text": "EXPANDING THE CONVERSION UNIVERSE THROUGH NEW PRODUCT LAUNCHES",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9abaca93-9304-4127-a24a-2fae4647b46d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 17,
      "beatId": "c493228b-0db7-4868-a82b-3e4cd5cae86a",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The document outlines Oatly's plans for future growth and production expansion",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}