{
  "docId": "019de073-5444-7103-8430-60ef93a886c9",
  "docSlug": "ec73d3fdee5ba0e676c0cb6b28206420",
  "documentTitle": "Grove | Results Presentation Deck | 23 slides",
  "authorId": "grove",
  "authorName": "Grove Collaborative",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 15,
  "pageCount": 23,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 10,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-5444-7103-8430-60ef93a886c9/15",
  "deckHref": "/decks/019de073-5444-7103-8430-60ef93a886c9",
  "deckJsonHref": "/decks/019de073-5444-7103-8430-60ef93a886c9.json",
  "deckAnchorHref": "/decks/019de073-5444-7103-8430-60ef93a886c9#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.52,
        "y": 0.15
      },
      "kind": "chart",
      "text": "DTC ACTIVE CUSTOMERS (M)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "837afce2-863d-455c-83ce-dc15820f9150",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.03,
        "y": 0.15
      },
      "kind": "chart",
      "text": "DTC TOTAL ORDERS (K)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9cd1e0c7-c5f0-4a10-9990-7ecd0272b046",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.52,
        "y": 0.62
      },
      "kind": "paragraph",
      "text": "DTC Active customers were down 10% year-over-year following COVID-related tailwinds in 2021. Similar to orders, the reduction of customer acquisition spend also contributed to this decline as the company shifts its focus to profitability.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d575f1f-bc73-40bc-8d9a-5d529f2b724b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.03,
        "y": 0.62
      },
      "kind": "paragraph",
      "text": "DTC Total orders were down 22% year-over-year due to lower order retention from a decrease in active customers, along with a decrease in direct advertising spend in early 2022 as the company focuses on profitability.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6503e81-c358-48a4-b363-74145d4443f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.03,
        "y": 0.04
      },
      "kind": "title",
      "text": "Q2 Fiscal 2022 • Financial Highlights",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "719ef75b-6de9-4674-935c-f797f4040bc7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "cb1d40f3-d825-4a78-9296-c82e9ed26999",
      "evidence": "Although not explicitly stated, the two KPIs (DTC Active customers and DTC Total orders) could potentially be visualized on a 2x2 matrix, but there's not enough information to confirm.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 7,
      "beatId": "f3f1e85a-3b60-49a4-ac0e-b4ea44eb88eb",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck provides financial highlights and KPI overviews to demonstrate progress.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 7,
      "name": "Pareto Focus",
      "slug": "50-pareto-focus",
      "bestFor": "Resource allocation, problem prioritization, efficiency improvements",
      "matchId": "377c303e-1f50-4cc2-8901-71521a02145a",
      "evidence": "The deck provides detailed financial highlights and KPI overviews.",
      "position": 1,
      "objective": "Focus on key financial metrics and KPIs",
      "structure": "The Full Distribution -> The Vital Few (20%) -> The Trivial Many (80%) -> Focus Recommendation",
      "confidence": 0.6,
      "description": "Show that 80% of results come from 20% of causes to drive prioritization"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}