{
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  "documentTitle": "DraftKings | Results Presentation Deck | 11 slides",
  "authorId": "draftkings",
  "authorName": "DraftKings",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-08-01 00:00:00",
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  "pageNumber": 10,
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  "slideType": "kpi_overview",
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  "density": "dense",
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  "notes": "Includes definitions for MUPs and ARPMUP.",
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      "text": "Average Revenue per MUP (\"ARPMUP\")\n- We define and calculate ARPMUP as the average monthly revenue for a reporting period, divided by B2C segment MUPs (i.e., the average number of unique payers) for the same period\n- ARPMUP represents our ability to drive usage and monetization of our B2C products\n- We use ARPMUP to analyze comparative revenue growth and measure customer monetization and engagement trends",
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      "text": "Monthly Unique Payers (\"MUPs\")\n- MUPs is the average number of unique paid users (\"unique payers\") that use our B2C products on a monthly basis\n- We define MUPs as the number of unique payers per month who had a paid engagement (i.e., participated in a real-money engagement with one of our B2C products such as a DFS contest, sports bet or casino game) across one or more of our products via our technology\n- MUPs is a key indicator of the scale of our user base and awareness of our brand\n- We believe that growth of our MUP base is generally indicative of the long-term revenue growth potential of our B2C segment, although MUPs in individual periods may be less indicative of our longer-term expectations",
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      "kind": "table",
      "text": "Three months ended June 30, 2022 2021 Average Monthly Unique Payers (\"MUPs\") (in millions) 1.5 1.1 Average Revenue per MUP (\"ARPMUP\") (in whole dollars) $103 $80",
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      "kind": "title",
      "text": "DRAFTKINGS KPI COMPARISON OVER TIME",
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      "kind": "title",
      "text": "B2C KEY PERFORMANCE INDICATORS",
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      "evidence": "The kpi_overview slide provides a market size comparison",
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