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  "docSlug": "525aa3f26bcdc0bf4e0ec40d19a60e77",
  "documentTitle": "Blue Apron | Results Presentation Deck | 25 slides",
  "authorId": "blue-apron",
  "authorName": "Blue Apron",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-08-01 00:00:00",
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  "density": "balanced",
  "nDataPoints": 10,
  "notes": "The chart highlights the 'Total Purchase Required' vs 'Sum of Ingredients Used' to illustrate the inefficiency of buying individual ingredients for a single recipe.",
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  "slideHref": "/slides/019de073-4512-75cb-aa88-478b5537d234/8",
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      "kind": "chart",
      "text": "Cost of 2 Servings",
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      "kind": "source-note",
      "text": "* Cost of 2 servings, including shipping. We compared the cost of recreating the recipe on the prior page by buying the ingredients individually at these stores. Not included: Grocery delivery can add $5-10 in delivery fees, and can cost more in higher ingredient prices",
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      "kind": "title",
      "text": "RECREATING RECIPE AT GROCERY STORE CAN COST MUCH MORE",
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      "evidence": "Direct comparison of Blue Apron vs Grocery Store costs",
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      "beatName": "Areas for Improvement",
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      "bestFor": "Technical deep-dives, case studies, detailed analysis",
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      "evidence": "The deck provides a detailed comparison of Blue Apron's pricing vs. casual restaurants and grocery stores.",
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