{
  "docId": "019de073-4512-75cb-aa88-478b5537d234",
  "docSlug": "525aa3f26bcdc0bf4e0ec40d19a60e77",
  "documentTitle": "Blue Apron | Results Presentation Deck | 25 slides",
  "authorId": "blue-apron",
  "authorName": "Blue Apron",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 25,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "before_after",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de073-4512-75cb-aa88-478b5537d234/6",
  "deckHref": "/decks/019de073-4512-75cb-aa88-478b5537d234",
  "deckJsonHref": "/decks/019de073-4512-75cb-aa88-478b5537d234.json",
  "deckAnchorHref": "/decks/019de073-4512-75cb-aa88-478b5537d234#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.27,
        "x": 0.34,
        "y": 0.3
      },
      "kind": "image",
      "text": "Blue Apron box campaign creative",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0700aef7-d8ba-4502-bff6-f0ec59c2c1ab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.27,
        "x": 0.66,
        "y": 0.295
      },
      "kind": "image",
      "text": "Expect the Unexpected campaign creative",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "822ef6b2-e4d3-4132-ae5b-1e698d5f40b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.08,
        "y": 0.65
      },
      "kind": "metric",
      "text": "+33% vs. Q2 2021",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da8af7fb-c516-4eed-83ed-3e6a0a7fa1f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.08,
        "y": 0.45
      },
      "kind": "metric",
      "text": "+14% vs. Q1 2022",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "feb25363-c3fc-4dc0-9e9a-b29666d6b530",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.27,
        "x": 0.66,
        "y": 0.75
      },
      "kind": "subtitle",
      "text": "“Expect the Unexpected” Online Video Series",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a94ac79-416f-4b0b-bc21-ce157f653eea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.27,
        "x": 0.34,
        "y": 0.75
      },
      "kind": "subtitle",
      "text": "“Being a Hero” TV and Connected TV Series",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "975813e2-6215-4898-be13-bac09368ade9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "NATIONAL BRAND CAMPAIGN DRIVING WEBSITE VISITORS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ed31317-c320-4227-a3b1-d0ac3ed11b44",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "78b72763-a0ea-4441-8da7-68556f7d3f57",
      "evidence": "The slide shows a before-and-after comparison with metrics: +33% vs. Q2 2021 and +14% vs. Q1 2022.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 6,
      "beatId": "6492e86d-86fd-43d3-ab9e-b22c92e30393",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Areas for Improvement",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The deck highlights areas for improvement, such as pricing and website visitors.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 6,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "fcd22c8a-b495-404b-957d-8bb9ac658f73",
      "evidence": "The deck provides a detailed comparison of Blue Apron's pricing vs. casual restaurants and grocery stores.",
      "position": 0,
      "objective": "to provide a deeper understanding of the company's pricing strategy",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.7,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}