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  "documentTitle": "Blue Apron | Results Presentation Deck | 25 slides",
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  "authorName": "Blue Apron",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-08-01 00:00:00",
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  "pageNumber": 17,
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  "slideType": "kpi_overview",
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  "notes": "Includes YoY growth percentages for each metric and detailed footnotes defining the metrics and accounting for specific impacts.",
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      "text": "Orders Per Customer",
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      "text": "Average Revenue Per Customer",
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      "text": "Average Order Value",
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      "kind": "disclaimer",
      "text": "(1) We define Average Revenue per Customer as our net revenue from our meal, wine and market products sold on our e-commerce platforms in a given reporting period divided by the number of Customers in that period (2) We define Orders per Customer as the number of Orders in a given reporting period divided by the number of Customers in that period (3) We define Average Order Value as our net revenue from our meal, wine and market products sold on our e-commerce platforms in a given reporting period divided by the number of Orders in that period (4) Q3 2020 KPIs were negatively impacted by approximately $2.0 million of credits issued for customer boxes affected by a voluntary recall of onions supplied to the company, while Q2 2021 KPIs reflect the benefit from the recovery of such credits",
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      "text": "2Q22 KPI PERFORMANCE",
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