{
  "docId": "019de073-3728-7522-8354-2deae7d116fd",
  "docSlug": "35e10bbba1f319201a931e174aec413b",
  "documentTitle": "Unilever | Results Presentation Deck | 35 slides",
  "authorId": "unilever",
  "authorName": "Unilever",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 17,
  "pageCount": 35,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "key_messages",
  "function": "prioritize",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-3728-7522-8354-2deae7d116fd/17",
  "deckHref": "/decks/019de073-3728-7522-8354-2deae7d116fd",
  "deckJsonHref": "/decks/019de073-3728-7522-8354-2deae7d116fd.json",
  "deckAnchorHref": "/decks/019de073-3728-7522-8354-2deae7d116fd#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.9,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "list",
      "text": "1. Win with brands and innovation; 2. Move portfolio into high growth spaces; 3. Accelerate USA, India, China and EMs; 4. Lead in channels of the future; 5. Purpose-led, future-fit organisation & culture",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f838a94-e796-465c-a7d9-7fbef51c30c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.4,
        "x": 0.08,
        "y": 0.03
      },
      "kind": "title",
      "text": "Five clear strategic priorities",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34aa0421-0922-4039-bc27-840bd2016267",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "702f6eac-141a-47e6-a93c-07c05937a868",
      "evidence": "The slide presents a list of five clear strategic priorities.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 10,
      "beatId": "46355628-2131-4a47-a954-df03ec24e92a",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The presentation presents Unilever's strategic priorities, aiming to create desire for the company's approach.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 10,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "ee117024-4a2f-42cf-b803-b0caa169efa3",
      "evidence": "The presentation presents Unilever's strategic priorities, reflecting the voice of the customer.",
      "position": 1,
      "objective": "What are Unilever's strategic priorities?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}