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  "documentTitle": "Snap Inc | Results Presentation Deck | 20 slides",
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  "authorName": "Snap Inc.",
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  "notes": "The slide uses color-coded bar charts to represent different regions, with specific YoY growth/decline percentages highlighted.",
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      "text": "We define ARPU as quarterly revenue divided by the average Daily Active Users. For purposes of calculating ARPU, revenue by user geography is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. ¹North America includes Mexico, the Caribbean, and Central America. ²Europe includes Russia and Turkey. Effective March 2022, we halted advertising sales to Russian and Belarusian entities. Numbers throughout presentation may not foot due to rounding.",
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      "text": "NORTH AMERICA ARPU INCREASED 8% YoY",
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