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  "docSlug": "7802df54b5c444479bc669f12862227f",
  "documentTitle": "Nexters | Investor Presentation Deck | 22 slides",
  "authorId": "nexters",
  "authorName": "Nexters",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-07-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 15,
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  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide uses a series of bar charts to compare Q4 and Full Year performance across three metrics.",
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      "text": "Bookings",
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      "text": "Average bookings per paying user",
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      "text": "Monthly paying users",
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      "text": "Substantial investments in marketing led to significant increase in MPU. Due to large inflow of new payers, ABPPU decreased on 9% in Q4 2021, but remained broadly stable in FY 2021. The share of advertising as % of total bookings increased by 2.4 p.p. in Q4 2021 and by 1.5p.p. in FY 2021 thanks to extensive work of our team in that direction. All above resulted in bookings $144m in Q4 2021 with 20% YoY growth and $562m in FY 2021 with 26% YoY growth",
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      "kind": "source-note",
      "text": "Source: Company information. (1) The Company defines Monthly Paying Users, or MPUs... (2) The Company defines Average Bookings Per Paying User, or ABPPU...",
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      "text": "Key Operating Highlights",
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      "name": "Cost Of Inaction",
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      "evidence": "Kicks off market consolidation mission with 3 deals",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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