{
  "docId": "019de073-2dbe-7429-8d36-8cb9bb57017c",
  "docSlug": "4e22765643ba0929b65cc0af9e901954",
  "documentTitle": "Nextdoor | Investor Presentation Deck | 35 slides",
  "authorId": "nextdoor",
  "authorName": "Nextdoor",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-07-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 14,
  "pageCount": 35,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 8,
  "notes": "The chart uses a Marimekko (mosaic) style to visualize both user base size and monetization efficiency simultaneously.",
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-2dbe-7429-8d36-8cb9bb57017c/14",
  "deckHref": "/decks/019de073-2dbe-7429-8d36-8cb9bb57017c",
  "deckJsonHref": "/decks/019de073-2dbe-7429-8d36-8cb9bb57017c.json",
  "deckAnchorHref": "/decks/019de073-2dbe-7429-8d36-8cb9bb57017c#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.76,
        "x": 0.12,
        "y": 0.245
      },
      "kind": "chart",
      "text": "U.S. DAU and ARPU",
      "attrs": null,
      "subkind": "marimekko",
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      "confidence": null,
      "componentId": "6146358a-cf2c-466e-b561-5a1e42b250a6",
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    {
      "bbox": {
        "h": 0.08,
        "w": 0.94,
        "x": 0.03,
        "y": 0.9
      },
      "kind": "disclaimer",
      "text": "Source: Nextdoor data is based on 2021. Total WAU in FY21 was ~31M. Average US % of total WAU was ~83%. DAU/WAU is ~50% = 13M U.S. DAU in FY21. Comparison is illustrative as each company calculates daily active users differently. Snap includes U.S., Canada, Mexico, the Caribbean and Central America. Twitter and Nextdoor include the U.S. only. PINS DAU is an estimate based on as MAU reported by PINS. 1. Snap and Twitter DAU and ARPU figures reflect data provided in their 2021 10-Ks.",
      "attrs": null,
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      "componentId": "24882515-655f-4a76-bae2-7c267f640c46",
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    {
      "bbox": {
        "h": 0.06,
        "w": 0.94,
        "x": 0.03,
        "y": 0.04
      },
      "kind": "title",
      "text": "A verified daily audience with significant monetization potential",
      "attrs": null,
      "subkind": "headline",
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      "componentId": "2e940aa7-0c22-4a30-b5fc-b1869ad01c50",
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  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "marimekko-chart",
      "slug": null,
      "matchId": "be816dc4-d4a8-4515-a290-6f7195167dc9",
      "evidence": "The slide uses a mosaic/marimekko chart to compare two variables (DAU and ARPU) across multiple entities.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 18,
      "from": 12,
      "beatId": "fa73607c-aea6-4631-b2c8-206e0f28c5bc",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 12-18 outline the solution, product demo, and key takeaways, presenting Nextdoor's value proposition.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 16,
      "from": 13,
      "beatId": "13d827a8-96df-4a35-b94e-25592176284c",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 13-16 discuss market sizing, digital advertising TAM, and growth potential.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
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  ],
  "loops": [
    {
      "to": 16,
      "from": 13,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "6ac03064-79f6-4590-85d8-7ff01381afe4",
      "evidence": "Slides 13-16 imply that not leveraging its position could mean missing out on a large digital advertising market.",
      "position": 0,
      "objective": "What if Nextdoor doesn't capitalize on its market potential?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
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  "thumbSrcAlt": null,
  "locked": true
}