{
  "docId": "019de073-2dbe-7429-8d36-8cb9bb57017c",
  "docSlug": "4e22765643ba0929b65cc0af9e901954",
  "documentTitle": "Nextdoor | Investor Presentation Deck | 35 slides",
  "authorId": "nextdoor",
  "authorName": "Nextdoor",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-07-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 13,
  "pageCount": 35,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Uses a concentric circle diagram to visualize market expansion potential.",
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  "slideHref": "/slides/019de073-2dbe-7429-8d36-8cb9bb57017c/13",
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  "deckAnchorHref": "/decks/019de073-2dbe-7429-8d36-8cb9bb57017c#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.4,
        "x": 0.18,
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      },
      "kind": "diagram",
      "text": "Concentric circles representing market segments",
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        "h": 0.5,
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      "kind": "list",
      "text": "+100M Households Future opportunities in 11 existing markets; +152M Households Next opportunity for additional households at 65% penetration; >48M Households claimed in 11 existing markets",
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      "kind": "source-note",
      "text": "Source: U.S. Census, Statista and Statistics Canada. Nextdoor household data as of 9/30/2021. U.S. only, excludes members in pilot neighborhoods. Claimed residences have at least one Current Verified Neighbor (CVN) at the residence. Some figures may not sum due to rounding.",
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        "h": 0.15,
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      "kind": "title",
      "text": "We can ~4x our reach just by reaching global penetration in-line with our more mature U.S. neighborhoods",
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      "evidence": "Concentric circles showing TAM/SAM/SOM progression",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 12-18 outline the solution, product demo, and key takeaways, presenting Nextdoor's value proposition.",
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      "confidence": 0.8,
      "parentBeatName": "Turn",
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      "beatName": "Market Size",
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      "evidence": "Slides 13-16 discuss market sizing, digital advertising TAM, and growth potential.",
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      "name": "Cost Of Inaction",
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      "matchId": "6ac03064-79f6-4590-85d8-7ff01381afe4",
      "evidence": "Slides 13-16 imply that not leveraging its position could mean missing out on a large digital advertising market.",
      "position": 0,
      "objective": "What if Nextdoor doesn't capitalize on its market potential?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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