{
  "docId": "019de073-2ce9-744f-8693-d0d8363432d4",
  "docSlug": "c0ac184ff316e3bb3b3c63ce44351db3",
  "documentTitle": "Morgan Stanley | Investment Banking Pitch Book | 33 slides",
  "authorId": "morgan-stanley",
  "authorName": "Morgan Stanley",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2022-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 28,
  "pageCount": 33,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "comparison_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 300,
  "notes": "Market data and consensus estimates as of 7/27/2022.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-2ce9-744f-8693-d0d8363432d4/28",
  "deckHref": "/decks/019de073-2ce9-744f-8693-d0d8363432d4",
  "deckJsonHref": "/decks/019de073-2ce9-744f-8693-d0d8363432d4.json",
  "deckAnchorHref": "/decks/019de073-2ce9-744f-8693-d0d8363432d4#slide-28",
  "components": [
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.05,
        "y": 0.91
      },
      "kind": "disclaimer",
      "text": "1. Market data and consensus estimates as of 7/27/2022",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ce9deb7-a5ca-4fe0-a3ec-561d58344bdf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.05,
        "y": 0.89
      },
      "kind": "source-note",
      "text": "Source: CapIQ, Thomson Consensus",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00f6dafe-311d-4670-9420-7a9997840f5a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.68,
        "w": 0.9,
        "x": 0.05,
        "y": 0.21
      },
      "kind": "table",
      "text": "Valuation sensitivity table with columns for Price, Premium/Discount, Equity Value, Agg. Value, and multiples (AV/Revenue, P/FCF, AV/ARR).",
      "attrs": null,
      "subkind": "valuation",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e13af0e2-0ebc-4c9a-a236-be0f12902c37",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.05,
        "y": 0.11
      },
      "kind": "title",
      "text": "Illustrative Valuation Matrix (1)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7afe070-98f9-4e9e-838f-b89ec6fb0d3e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "5cfff0e7-6f26-4768-8e91-b511d3ea78da",
      "evidence": "table/valuation: Valuation sensitivity table with columns for Price, Premium/Discount, Equity Value, Agg. Value, and multiples (AV/Revenue, P/FCF, AV/ARR)",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 28,
      "from": 17,
      "beatId": "b350b44e-3877-49e1-86d6-fdd987d2fa43",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The document presents a comprehensive valuation approach, including discounted equity value and precedent transaction multiples.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 28,
      "from": 17,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "2c9999d3-e82a-427a-ba2d-ece389e22d66",
      "evidence": "The document presents a comprehensive valuation approach, emphasizing the importance of taking action.",
      "position": 2,
      "objective": "Highlight the cost of not taking action",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}