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      "text": "Amazon: While Amazon is the largest customer for many natural CPG brands, we have not modeled material traction on Amazon (despite our large SKU count)\nBrand Synergies: We expect to achieve brand marketing synergies between retail and on-line channels where retail presence will drive brand awareness which could drive organic DTC acquisition, creating additional momentum\nProduct Line Expansion: We have not accounted for the material success of any of our incubator brands\nInternational Sales: We have international interest and plan to selectively invest in expansion in the medium to long term\nB2B: We already have many businesses using the consumer ecommerce platform. A dedicated effort to serve business customers was in the works before the pandemic and could be considered in a “return to office” world\nM&A: We have a history of successful acquisitions for the purpose of product line expansion. We will continue to pursue M&A opportunities in spaces that we consider to be attractive (including the Amazon eco-system)",
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