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      "text": "Disruptive, sustainability led, consumer brand taking share in $IT TAM\nOmnichannel distribution, touching all channels that consumer shop w/ durable revenue but still massive white space in retail growth\n10%-30% growth, well above CPG industry average\n~55% LT gross margin\nProfitable with a path to double digit EBITDA margin",
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      "text": "INVESTMENT THESIS",
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