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  "documentTitle": "Grove | Investor Presentation Deck | 59 slides",
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  "presentationDate": "2022-07-01 00:00:00",
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  "notes": "Features Drew Barrymore as a brand ambassador.",
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      "text": "Media Diversification: Paid social is now <20% of our mix. A larger portion of Grove traffic is unpaid. MarTech Implementation: Marketing stack upgrade in Q3 will improve personalization and testing capabilities. Multiple Purchase Options (e.g. non-subscription): Creating more non-subscription ways to shop Grove will lower CAC, increase order conversion, and drive higher retention. Broadening Reach + Growing Awareness: Partnership with Drew Barrymore, Global Brand and Sustainability Advocate, kicked off in May. Retail expansion lifts overall awareness.",
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