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  "notes": "Includes specific performance KPIs like digital penetration and incremental shopper behavior.",
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      "text": "#1 Hand / Dish / Cleaners launch in 2021\nTop-10 Brand in Hand Soap and Dish within 1 year, including conventionall and natural\n23% Digital Penetration FYTD +500 bps vs. overall Target digital penetration\n68% of dollars incremental to current shopper behavior\n30% of Grove Co. Shoppers were new to the category @ Target",
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      "text": "Note: 1. Nielsen Data, Target LI3W ending 5/21/22 2. Source: Target 4Q20 Earning's call 3. Numerator New Item Share of Volume Data. Grove Co. vs. Dish, HHC, LHS aggregated view; Period defined as 04/01/202H0/31/2021, pre-period defined as 09/01/2020-03/31/2021. 4. Numerator Shopper Metrics Panel Data, Pre-Period defined as 09/01/2020 - 3/31/2021",
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      "text": "We Launched Target in April 2021.",
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