{
  "docId": "019de073-25ff-72e9-99a8-2aba07bdec53",
  "docSlug": "cc559687ff8f5d634b33e65acff94e3a",
  "documentTitle": "Grove | Investor Presentation Deck | 59 slides",
  "authorId": "grove",
  "authorName": "Grove Collaborative",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 28,
  "pageCount": 59,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 9,
  "notes": "The slide highlights the shift from third-party brands to proprietary Grove Brands.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-25ff-72e9-99a8-2aba07bdec53/28",
  "deckHref": "/decks/019de073-25ff-72e9-99a8-2aba07bdec53",
  "deckJsonHref": "/decks/019de073-25ff-72e9-99a8-2aba07bdec53.json",
  "deckAnchorHref": "/decks/019de073-25ff-72e9-99a8-2aba07bdec53#slide-28",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.46,
        "x": 0.52,
        "y": 0.25
      },
      "kind": "chart",
      "text": "OVERALL NET REVENUE SHARE BY BRAND",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f2e1a99-7cd9-4b57-9521-05546d0e2a0c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.46,
        "x": 0.03,
        "y": 0.25
      },
      "kind": "chart",
      "text": "FIRST THREE MONTHS GROVE BRANDS NET REVENUE SHARE BY COHORT",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dadb8a54-05bd-418d-a355-1061591ddba6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.52,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Note: 2. % of overall Net Revenue including Retail and DTC",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09553d3d-6cd9-4327-83f9-02b072194400",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.03,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Note: 1. % of overall Net Revenue. DTC Only",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd06d4ec-94fa-438f-9f0a-ef5d77ce8393",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.76,
        "x": 0.12,
        "y": 0.03
      },
      "kind": "title",
      "text": "Grove Brands Share Gains Are Ongoing Margin and Loyalty Drivers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "053eeecb-21f5-4beb-9eb6-d772d41a26d9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 16,
      "beatId": "ed1a0904-3b37-4488-a758-131634f0fdfe",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Future State",
      "beatSlug": "sparkline-what-could-be-4",
      "evidence": "The deck presents Grove's traction and competitive advantage, and outlines its plans for growth and expansion.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 20,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "a6fbbae0-0b03-48d8-ae2d-c5ee324625ab",
      "evidence": "The deck presents Grove's traction and competitive advantage, and outlines its plans for growth and expansion.",
      "position": 1,
      "objective": "What are the opportunities for growth and expansion?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}