{
  "docId": "019de073-25ff-72e9-99a8-2aba07bdec53",
  "docSlug": "cc559687ff8f5d634b33e65acff94e3a",
  "documentTitle": "Grove | Investor Presentation Deck | 59 slides",
  "authorId": "grove",
  "authorName": "Grove Collaborative",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 23,
  "pageCount": 59,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "geographic_map",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 40,
  "notes": "The slide uses a choropleth map to visualize penetration and target markers to show physical retail presence.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-25ff-72e9-99a8-2aba07bdec53/23",
  "deckHref": "/decks/019de073-25ff-72e9-99a8-2aba07bdec53",
  "deckJsonHref": "/decks/019de073-25ff-72e9-99a8-2aba07bdec53.json",
  "deckAnchorHref": "/decks/019de073-25ff-72e9-99a8-2aba07bdec53#slide-23",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "disclaimer",
      "text": "Notes: 1. Number of Grove acquired customers divided by population... 5. Top 10 DTC Zip Codes with the highest penetration",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a0f6130-dc70-4d39-8d26-ee88da159481",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.1,
        "y": 0.2
      },
      "kind": "image",
      "text": "US Map with state-level color-coded penetration",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4eddf507-bf08-47c6-ab95-b8a3514b581e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.1,
        "y": 0.65
      },
      "kind": "legend",
      "text": "Penetration legend and Top 20 Target Locations marker",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b5b2f1e-3a52-4abb-abd8-b13952aa040c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.2,
        "x": 0.75,
        "y": 0.55
      },
      "kind": "table",
      "text": "Top 10 Cities by Sales at Target",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "200b7501-271b-4ad9-a3a2-cc716ff7ce5d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.2,
        "x": 0.75,
        "y": 0.15
      },
      "kind": "table",
      "text": "Top 10 Zip Codes by Sales for DTC",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4dce3e9-cfe9-425f-bdb5-da9751e33e31",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.25,
        "y": 0.05
      },
      "kind": "title",
      "text": "Grove Is a Mass-Market Player with Broad Customer Appeal",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3cdff710-ed38-40dc-9c87-05253a790cc3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "546c479b-5112-461a-b41e-d2ca92b707b3",
      "evidence": "legend: Penetration legend and Top 20 Target Locations marker",
      "confidence": 0.5
    },
    {
      "name": "Map / spatial",
      "slug": "map-spatial",
      "agent": null,
      "layer": "slide",
      "matchId": "556de353-398a-43ff-bd9b-d9e0793588f2",
      "evidence": "US Map with state-level color-coded penetration",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 16,
      "beatId": "ed1a0904-3b37-4488-a758-131634f0fdfe",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Future State",
      "beatSlug": "sparkline-what-could-be-4",
      "evidence": "The deck presents Grove's traction and competitive advantage, and outlines its plans for growth and expansion.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 20,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "a6fbbae0-0b03-48d8-ae2d-c5ee324625ab",
      "evidence": "The deck presents Grove's traction and competitive advantage, and outlines its plans for growth and expansion.",
      "position": 1,
      "objective": "What are the opportunities for growth and expansion?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}