{
  "docId": "019de073-25ff-72e9-99a8-2aba07bdec53",
  "docSlug": "cc559687ff8f5d634b33e65acff94e3a",
  "documentTitle": "Grove | Investor Presentation Deck | 59 slides",
  "authorId": "grove",
  "authorName": "Grove Collaborative",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 18,
  "pageCount": 59,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 7,
  "notes": "The chart uses a mix of bar heights and logos to contrast the small market cap of the startup with the massive scale of established CPG companies.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-25ff-72e9-99a8-2aba07bdec53/18",
  "deckHref": "/decks/019de073-25ff-72e9-99a8-2aba07bdec53",
  "deckJsonHref": "/decks/019de073-25ff-72e9-99a8-2aba07bdec53.json",
  "deckAnchorHref": "/decks/019de073-25ff-72e9-99a8-2aba07bdec53#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.64,
        "x": 0.18,
        "y": 0.22
      },
      "kind": "chart",
      "text": "Market cap comparison of Grove vs incumbents",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16e29f8a-2a0b-4624-af54-ff83cb06c837",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.19,
        "y": 0.66
      },
      "kind": "paragraph",
      "text": "< 1% of the Category",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4711d980-33eb-4325-a2e8-70aad2cc46e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.16,
        "x": 0.03,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: FactSet data as of June 28, 2022",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b81af94-b731-4ba0-b0d4-2a2324b2b6f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.64,
        "x": 0.18,
        "y": 0.06
      },
      "kind": "title",
      "text": "...Making the Category Ripe For Disruption",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c7dad296-f523-4082-9b04-b5d63d9cb730",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "2d3b91b6-465c-4197-b8de-bb06066097e4",
      "evidence": "Comparing startup market cap to incumbents to show disruption potential",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 30,
      "from": 16,
      "beatId": "ed1a0904-3b37-4488-a758-131634f0fdfe",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Future State",
      "beatSlug": "sparkline-what-could-be-4",
      "evidence": "The deck presents Grove's traction and competitive advantage, and outlines its plans for growth and expansion.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 15,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "866a650f-790f-4b5a-af75-2e754b2c42d2",
      "evidence": "The deck highlights the problems with plastic waste and the limitations of legacy players.",
      "position": 0,
      "objective": "What are the consequences of not transitioning to sustainable products?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}