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      "text": "$1T global TAM. Up for grabs. Inevitable transition away from single use plastic will transform the home + personal care (“HPC”) market. Market leader in zero waste HPC. Leading market share + awareness in zero plastic home care. DTC platform powers innovation cycle and online advantage, driving ongoing market leadership. Huge omni-channel distribution opportunity (<5% of revenue in 2021 vs. ~90% for the category). Clear catalyst: profitability in <24 months. Clear value creation plan to drive shareholder value over the next 24-36 months",
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