{
  "docId": "019de073-1f9a-76b6-91be-dfdb683fef86",
  "docSlug": "0caaf6152a53ba85ebedf3d985cb8138",
  "documentTitle": "Essity | Results Presentation Deck | 28 slides",
  "authorId": "essity",
  "authorName": "Essity",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 19,
  "pageCount": 28,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "key_messages",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-1f9a-76b6-91be-dfdb683fef86/19",
  "deckHref": "/decks/019de073-1f9a-76b6-91be-dfdb683fef86",
  "deckJsonHref": "/decks/019de073-1f9a-76b6-91be-dfdb683fef86.json",
  "deckAnchorHref": "/decks/019de073-1f9a-76b6-91be-dfdb683fef86#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.68,
        "y": 0.25
      },
      "kind": "image",
      "text": "Everyday Use",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80bdf38e-823a-4bfc-9ed4-d4f7a227a4c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.035,
        "y": 0.25
      },
      "kind": "image",
      "text": "Period Underwear",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "95508bcd-bbae-446f-bee1-efc30d97765d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.36,
        "y": 0.25
      },
      "kind": "image",
      "text": "Incontinence Underwear",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af9ff565-1bb0-4dc4-97fc-e54e72c1c617",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.43,
        "x": 0.038,
        "y": 0.16
      },
      "kind": "title",
      "text": "Enjoy worry-free protection",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "162cb98a-0490-4b69-b59a-9c2170c89773",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "0c68435b-52fc-464a-bcdb-780b900b2dc5",
      "evidence": "Enjoy worry-free protection",
      "confidence": 0.5
    },
    {
      "name": "Slide visual craft",
      "slug": "visual-craft",
      "agent": "designer",
      "layer": "slide",
      "matchId": "d34e06cb-d3ba-49a3-9c46-3a57c4b84b7d",
      "evidence": "image/photo: Incontinence Underwear",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 22,
      "from": 14,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "017b8775-9a79-4124-8672-83badf2cf32b",
      "evidence": "The presentation highlights consumer trends and preferences.",
      "position": 1,
      "objective": "Showcase consumer shifting to reusable and leakproof apparel",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}