{
  "docId": "019de073-1f9a-76b6-91be-dfdb683fef86",
  "docSlug": "0caaf6152a53ba85ebedf3d985cb8138",
  "documentTitle": "Essity | Results Presentation Deck | 28 slides",
  "authorId": "essity",
  "authorName": "Essity",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 18,
  "pageCount": 28,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "Company profile slide for Knix, likely part of an Essity acquisition or investment presentation.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-1f9a-76b6-91be-dfdb683fef86/18",
  "deckHref": "/decks/019de073-1f9a-76b6-91be-dfdb683fef86",
  "deckJsonHref": "/decks/019de073-1f9a-76b6-91be-dfdb683fef86.json",
  "deckAnchorHref": "/decks/019de073-1f9a-76b6-91be-dfdb683fef86#slide-18",
  "components": [
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      "kind": "list",
      "text": "Leading player in leakproof period and incontinence wear; Assortment of functional intimate apparel and activewear; Bold innovator with strong and trusted brand; Best in class digital capabilities, 98% of sales DTC; ~30% market share in North America; Sales approximately equally split between US and Canada; High gross margins and capital light",
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      "kind": "other",
      "text": "knix",
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      "subkind": "unclassified",
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      "componentId": "52a265ca-31be-4f8b-a546-2d596da00519",
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      "kind": "other",
      "text": "essity",
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      "bbox": {
        "h": 0.08,
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      "kind": "title",
      "text": "We're Redefining Intimates",
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  "metrics": [],
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      "agent": "Storyteller",
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      "evidence": "Leading player in leakproof period and incontinence wear; Assortment of functional intimate apparel and activewear; Bold innovator with strong and trusted brand; Best in class digital capabilities, 98% of sa",
      "confidence": 0.7
    },
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      "name": "Core Message Extraction",
      "slug": "core-message-extraction",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "ee29ad2a-200f-4596-b06d-20385a7534d0",
      "evidence": "We're Redefining Intimates",
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  "frameworks": [],
  "arcBeats": [],
  "loops": [
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      "to": 22,
      "from": 14,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "017b8775-9a79-4124-8672-83badf2cf32b",
      "evidence": "The presentation highlights consumer trends and preferences.",
      "position": 1,
      "objective": "Showcase consumer shifting to reusable and leakproof apparel",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
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