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  "documentTitle": "Essity | Results Presentation Deck | 28 slides",
  "authorId": "essity",
  "authorName": "Essity",
  "documentKindSlug": "conference-presentation",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-07-01 00:00:00",
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  "pageNumber": 15,
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  "nextPage": 16,
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  "density": "balanced",
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  "notes": "The slide uses three circular callouts to summarize the primary value propositions.",
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      "kind": "callout",
      "text": "Comfortable, discreet and reliable",
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      "text": "Sustainable",
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      "text": "Increasing Availability & Awareness",
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      "text": "Two women running outdoors",
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      "kind": "title",
      "text": "Consumers Shifting To Reusable, Leakproof Apparel",
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  "loops": [
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      "name": "Voice Of Customer",
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      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "017b8775-9a79-4124-8672-83badf2cf32b",
      "evidence": "The presentation highlights consumer trends and preferences.",
      "position": 1,
      "objective": "Showcase consumer shifting to reusable and leakproof apparel",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
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