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  "docSlug": "0caaf6152a53ba85ebedf3d985cb8138",
  "documentTitle": "Essity | Results Presentation Deck | 28 slides",
  "authorId": "essity",
  "authorName": "Essity",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-07-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 14,
  "pageCount": 28,
  "prevPage": 13,
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  "function": "size_opportunity",
  "density": "balanced",
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  "slideHref": "/slides/019de073-1f9a-76b6-91be-dfdb683fef86/14",
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  "deckAnchorHref": "/decks/019de073-1f9a-76b6-91be-dfdb683fef86#slide-14",
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      "kind": "list",
      "text": "Includes period pants and incontinence underwear\nToday ~7% of the Intimate Hygiene market\nExpected CAGR 2021-2026 above 20%",
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      "text": "Source: Estimate based on market data compiled by Essity excluding Asia.",
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      "kind": "title",
      "text": "The fastest growing segment within Intimate Hygiene",
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      "kind": "title",
      "text": "Leakproof Apparel",
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      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
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      "evidence": "The presentation highlights consumer trends and preferences.",
      "position": 1,
      "objective": "Showcase consumer shifting to reusable and leakproof apparel",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
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