{
  "docId": "019de073-1efe-758f-8663-116894aa82ff",
  "docSlug": "fbf51aa0a609847e196b8fb828b48d7f",
  "documentTitle": "Essity | Mergers and Acquisitions Presentation Deck | 19 slides",
  "authorId": "essity",
  "authorName": "Essity",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2022-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 19,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "propose_solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-1efe-758f-8663-116894aa82ff/12",
  "deckHref": "/decks/019de073-1efe-758f-8663-116894aa82ff",
  "deckJsonHref": "/decks/019de073-1efe-758f-8663-116894aa82ff.json",
  "deckAnchorHref": "/decks/019de073-1efe-758f-8663-116894aa82ff#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.86,
        "x": 0.07,
        "y": 0.33
      },
      "kind": "diagram",
      "text": "Leakproof IP",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e274cce4-af8c-4299-abbe-2c3a6d0a7455",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.29,
        "w": 0.15,
        "x": 0.77,
        "y": 0.56
      },
      "kind": "image",
      "text": "Pads product image",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56e2ff36-6c18-462f-a736-ebabf10e8013",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.29,
        "w": 0.15,
        "x": 0.24,
        "y": 0.56
      },
      "kind": "image",
      "text": "Maternity product image",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10f5d103-7c2d-486e-b477-dbb440d637cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.29,
        "w": 0.15,
        "x": 0.59,
        "y": 0.56
      },
      "kind": "image",
      "text": "Active product image",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "352677a6-cc8b-4713-aa17-aed4770ae716",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.29,
        "w": 0.15,
        "x": 0.42,
        "y": 0.56
      },
      "kind": "image",
      "text": "Swim product image",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "466087f3-6daa-4d5c-a023-5fe51ed37c5b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.29,
        "w": 0.15,
        "x": 0.07,
        "y": 0.56
      },
      "kind": "image",
      "text": "Underwear product image",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5bdea1b-6996-4d15-8556-d69813757b2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.64,
        "x": 0.18,
        "y": 0.13
      },
      "kind": "title",
      "text": "By combining performance, our leakproof technology and design, Knix is reinventing products across the intimates category",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1b1c063-809d-448d-b03c-ac9ed938bf41",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "7ef7f9f8-e5ad-4444-abe9-7d00f6f098b7",
      "evidence": "Shows how core IP is applied across various product categories to create value.",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 10,
      "beatId": "56a165f4-9c1f-4f73-9845-6b33216c68b1",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "Highlighting the benefits and unique aspects of Knix",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "8d3ac43f-d6f2-4589-94b0-29c882488289",
      "evidence": "The deck highlights the benefits of Knix",
      "position": 2,
      "objective": "What are the consequences of not acting?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}