{
  "docId": "019de073-1a91-7695-a215-8f4ae33656c9",
  "docSlug": "f2bbd7c6301998b5b0d47e88210e2aa8",
  "documentTitle": "Capri Holdings | Investor Day Presentation Deck | 136 slides",
  "authorId": "capri-holdings",
  "authorName": "Capri Holdings",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 29,
  "pageCount": 120,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a before-after style framing to illustrate the integration of brand and performance marketing.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de073-1a91-7695-a215-8f4ae33656c9/29",
  "deckHref": "/decks/019de073-1a91-7695-a215-8f4ae33656c9",
  "deckJsonHref": "/decks/019de073-1a91-7695-a215-8f4ae33656c9.json",
  "deckAnchorHref": "/decks/019de073-1a91-7695-a215-8f4ae33656c9#slide-29",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.12,
        "y": 0.25
      },
      "kind": "image",
      "text": "Brand building imagery",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11550adc-7f1e-4698-b439-8151c97adf7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.58,
        "y": 0.25
      },
      "kind": "image",
      "text": "E-commerce product pages",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b67c39a-d5f6-448e-b733-7a80f204143e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.12,
        "y": 0.9
      },
      "kind": "paragraph",
      "text": "BRAND BUILDING",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a8e0f53-c79d-4742-8041-47fd7818908e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.58,
        "y": 0.9
      },
      "kind": "paragraph",
      "text": "CALL TO ACTION",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d928d804-bbc1-4073-af10-835dd03acc7c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "ELEVATE CUSTOMER EXPERIENCE ACROSS ALL TOUCHPOINTS",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7886e1cd-5423-4c02-b319-0a0d1ad44f5e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "COMBINE STORYTELLING WITH DATA ANALYTICS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a90d8fc-6587-4060-83c9-1412a35c2b7c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "4c4e4942-ecb3-4863-b082-dccf77efa62c",
      "evidence": "title/action-title: ELEVATE CUSTOMER EXPERIENCE ACROSS ALL TOUCHPOINTS",
      "confidence": 0.9
    },
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "1e65434b-0ba3-4308-bb05-4ceb6035562d",
      "evidence": "COMBINE STORYTELLING WITH DATA ANALYTICS",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "007b2c23-cc39-467f-8859-963a39bcde43",
      "evidence": "Contrasts brand building with call to action to show a holistic strategy.",
      "confidence": 0.85
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 40,
      "from": 28,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "1ff5bd4b-d637-450b-9aa3-61945ea3abd4",
      "evidence": "The deck presents opportunities for growth in accessories, footwear, and other product categories.",
      "position": 0,
      "objective": "Highlight the potential for growth and expansion across Versace's product lines",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.7,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}