{
  "docId": "019de073-1a91-7695-a215-8f4ae33656c9",
  "docSlug": "f2bbd7c6301998b5b0d47e88210e2aa8",
  "documentTitle": "Capri Holdings | Investor Day Presentation Deck | 136 slides",
  "authorId": "capri-holdings",
  "authorName": "Capri Holdings",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 105,
  "pageCount": 120,
  "prevPage": 104,
  "nextPage": 106,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses screenshots of Michael Kors digital touchpoints to illustrate a customer lifecycle strategy.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-1a91-7695-a215-8f4ae33656c9/105",
  "deckHref": "/decks/019de073-1a91-7695-a215-8f4ae33656c9",
  "deckJsonHref": "/decks/019de073-1a91-7695-a215-8f4ae33656c9.json",
  "deckAnchorHref": "/decks/019de073-1a91-7695-a215-8f4ae33656c9#slide-105",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.28,
        "x": 0.05,
        "y": 0.32
      },
      "kind": "image",
      "text": "KorsVIP signup form",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0bff784b-9416-47b1-badc-086526c3556c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.28,
        "x": 0.67,
        "y": 0.32
      },
      "kind": "image",
      "text": "KorsVIP early access landing page",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a455f7ae-a1c5-43f0-a189-78d6b166c0fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.28,
        "x": 0.36,
        "y": 0.32
      },
      "kind": "image",
      "text": "Mobile app engagement",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fd854967-0ab7-42ea-adf5-c8f14975763e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.28,
        "x": 0.36,
        "y": 0.88
      },
      "kind": "list",
      "text": "DRIVE ACTIVES",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "adcd5f75-d63f-4948-bad7-8f3d282669e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.28,
        "x": 0.05,
        "y": 0.88
      },
      "kind": "list",
      "text": "INTENSIFY ACQUISITION",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3695e68-250a-4fee-9b1e-b6ae3634e4f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.28,
        "x": 0.67,
        "y": 0.88
      },
      "kind": "list",
      "text": "CULTIVATE LOYALTY",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2e197ce-adf4-46c8-b4cf-b84e95c3a6a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "GROW CUSTOMER BASE AND DRIVE LIFETIME VALUE THROUGH CUSTOMER ENGAGEMENT TACTICS",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14f0fbf5-ba98-4b3c-bba8-1a10f02e8571",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "COMBINE STORYTELLING WITH DATA ANALYTICS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a358e7b-bb50-4302-8be3-28d264e14daa",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "a9a6c7ac-0649-4244-96cd-f3f099574512",
      "evidence": "GROW CUSTOMER BASE AND DRIVE LIFETIME VALUE THROUGH CUSTOMER ENGAGEMENT TACTICS",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "55285a73-48a7-43cc-b5e0-41066e8ee867",
      "evidence": "The slide maps tactics to stages of the customer lifecycle (Acquisition, Active, Loyalty).",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}