{
  "docId": "019de073-1738-7156-b731-07c93efa817d",
  "docSlug": "021004658348e6f64ef3dd1b50dc5a22",
  "documentTitle": "argenx SE | Results Presentation Deck | 16 slides",
  "authorId": "argenx-se",
  "authorName": "argenx",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 16,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 1,
  "notes": "The slide uses a funnel-like progression for HCP adoption stages.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-1738-7156-b731-07c93efa817d/12",
  "deckHref": "/decks/019de073-1738-7156-b731-07c93efa817d",
  "deckJsonHref": "/decks/019de073-1738-7156-b731-07c93efa817d.json",
  "deckAnchorHref": "/decks/019de073-1738-7156-b731-07c93efa817d#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "callout",
      "text": "78% of physicians have written 1 or 2 scripts; Shift to broad adoption key indicator of growth trajectory",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0872d0ca-77f5-414e-9d78-bf42e41c8bd9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.5,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "framework",
      "text": "HCP Adoption Journey",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98bf2ad0-6f98-472a-a26f-c1fe40e34e06",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Shifting Prescribers from Initial Use to Broad Adoption",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a828f7a-4347-471b-88cc-43508a330260",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "161d260a-7495-4fc0-ae21-974c9b784af0",
      "evidence": "Visual representation of stages (Awareness, Interest, Evaluation, Initial Use, Adoption) for HCPs.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 12,
      "from": 12,
      "beatId": "4cbc4a43-083d-4fcf-92a4-0434d73e27e5",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Customer Journey",
      "beatSlug": null,
      "evidence": "Slide 12 discusses shifting prescribers from initial use to broad adoption.",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "53a96598-3ed0-425a-8ef0-c5b7884c6caf",
      "evidence": "The roadmap and testimonial slides imply the cost of inaction in terms of growth and adoption.",
      "position": 1,
      "objective": "What are the consequences of not acting?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}