{
  "docId": "019de073-11b0-7708-bed5-578039880639",
  "docSlug": "cb305b425f2abc3f1c7b7fea72f060e0",
  "documentTitle": "Unilever | Investor Day Presentation Deck | 26 slides",
  "authorId": "unilever",
  "authorName": "Unilever",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 18,
  "pageCount": 26,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses a three-column layout to showcase specific brand examples (Tatcha, Dermalogica) and associated metrics.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-11b0-7708-bed5-578039880639/18",
  "deckHref": "/decks/019de073-11b0-7708-bed5-578039880639",
  "deckJsonHref": "/decks/019de073-11b0-7708-bed5-578039880639.json",
  "deckAnchorHref": "/decks/019de073-11b0-7708-bed5-578039880639#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.18,
        "x": 0.43,
        "y": 0.66
      },
      "kind": "callout",
      "text": "Fast pivot to eCommerce",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f628e2c-8da1-4c01-9314-e2e2101bcee9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.18,
        "x": 0.15,
        "y": 0.66
      },
      "kind": "callout",
      "text": "Cult Brands with Digital Communities",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e2a30f4-06b9-4091-bbb5-478b19024d8d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.18,
        "x": 0.71,
        "y": 0.66
      },
      "kind": "callout",
      "text": "Continuous Experimentation",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "caed5d10-5bee-483c-8300-46603d0d216b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.26,
        "x": 0.11,
        "y": 0.208
      },
      "kind": "image",
      "text": "Tatcha Vogue coverage and TikTok logo",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14679e20-9e7d-4e7d-a88d-fae6dd8e5ad1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.26,
        "x": 0.68,
        "y": 0.208
      },
      "kind": "image",
      "text": "Virtual Reality store interface",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d765a439-a430-4aa2-b02b-342ee47c523d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.26,
        "x": 0.4,
        "y": 0.208
      },
      "kind": "image",
      "text": "Dermalogica chat interface",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da941797-41bc-4f26-a308-6812ce57115b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.26,
        "x": 0.4,
        "y": 0.76
      },
      "kind": "list",
      "text": "From 39% of revenue in 2019 to +50% in 2021",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "968573bc-5308-47a2-9529-3284d0423930",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.26,
        "x": 0.11,
        "y": 0.76
      },
      "kind": "list",
      "text": "Tatcha launch coverage in the UK highlights cult status; TikTok: +300% Portfolio Growth YTD",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "afa27452-dda1-41d4-9703-ba553dd4b385",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.26,
        "x": 0.68,
        "y": 0.76
      },
      "kind": "list",
      "text": "Dermalogica debuted Virtual Reality eCommerce store in July 2021",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1af7f42-2f19-4010-aef6-2bf9696feaf1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.08,
        "y": 0.03
      },
      "kind": "title",
      "text": "2. Speed, Agility & Advocacy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf5cac47-ac5d-4e3a-804d-022e1ba48832",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 21,
      "from": 17,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "856d0e63-d0cb-444d-9e68-29940ef075a0",
      "evidence": "The deck presents Unilever's winning model, including brand-first approach, speed, agility, and advocacy.",
      "position": 0,
      "objective": "Why Unilever's model is effective",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}