{
  "docId": "019de073-08b3-702d-a241-e10de1cdc2f9",
  "docSlug": "265a6e7d34c88c66cdf35bc02858e21d",
  "documentTitle": "Rent The Runway | Results Presentation Deck | 25 slides",
  "authorId": "rent-the-runway",
  "authorName": "Rent The Runway",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 10,
  "pageCount": 25,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 24,
  "notes": "The chart illustrates the components of revenue per order (Fulfillment, Revenue Share, Rental Depr, CC Fees) and the resulting Net Order Economics.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-08b3-702d-a241-e10de1cdc2f9/10",
  "deckHref": "/decks/019de073-08b3-702d-a241-e10de1cdc2f9",
  "deckJsonHref": "/decks/019de073-08b3-702d-a241-e10de1cdc2f9.json",
  "deckAnchorHref": "/decks/019de073-08b3-702d-a241-e10de1cdc2f9#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.6,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Stacked bar chart showing revenue per order breakdown for FY19, FY20, FY21",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1186fb91-ebdf-4151-836d-bec83847bd68",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.7,
        "y": 0.1
      },
      "kind": "paragraph",
      "text": "Net Order Economics in FY21 were 13 points higher than FY19, benefiting from: (1) Lower fulfillment costs... (2) Lower rental product depreciation... (3) Offset by higher revenue share...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4287d093-95f9-4b22-bab5-8a486f6acd67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.7,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Revenue per Order in FY21 benefited from higher proportion of subscription revenue and add-ons vs. FY19; FY20 benefited from prior program pricing",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2c1566e-661d-4eb6-900d-aa1a7c02e636",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Calculations based on unrounded figures. 1 Orders defined as... 2 Net Order Economics calculated as...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1d6cb0d-f0b0-4981-81f9-e8e1f8f7416e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Improved Order Economics¹ Strengthen LTV/CAC",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85de920b-630f-4cd4-8b6e-af4cec6fa745",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 7,
      "beatId": "76b12666-7891-465a-b5b4-b8217d98d44f",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The presentation showcases strong revenue growth, improved profitability, and guidance for future performance, satisfying the audience's need for information.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4b335131-8133-4282-bd7f-49a4478cc527",
      "evidence": "The presentation highlights the importance of the company's business model and growth strategy.",
      "position": 0,
      "objective": "The cost of inaction is high, and Rent The Runway's framework for revenue growth and path to profitability is necessary.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}