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  "documentTitle": "Membership Collective Group | Investor Conference Presentation Deck | 6 slides",
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  "authorName": "Membership Collective Group",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-06-01 00:00:00",
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  "notes": "The slide highlights five key pillars of the business model: unique platform, revenue diversity, retention, asset-light growth, and ancillary brand contribution.",
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      "kind": "image",
      "text": "Brand logos: The Ned, Scorpios, Soho Home, Soho House, Soho Works, Line, Saguaro",
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      "text": "Poolside lounge area with mural",
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      "text": "Unique membership platform – led by core Soho House brand\nMultiple revenue contributors – driven by membership and in-house revenues\nMembership with high retention – underpins recurring and predictable revenue\nAsset light growth driven by scalability – international expansion of portfolio\nGrowing contribution of ancillary brands – Home, Works, Friends, etc.",
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      "kind": "title",
      "text": "MCG: The Only Global Membership Platform",
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      "evidence": "The key messages slide on the global membership platform suggests a solution to the problem.",
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