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      "text": "1. ICONIC BRANDS: Brands with deep heritage, superior product quality and a culture of innovation\n2. LOYAL CONSUMERS: Strong connections with consumers around the globe\n3. DIVERSIFIED BUSINESS: Robust, diversified business model across regions, channels and categories\n4. GLOBAL SCALE: Multi-country, diversified sourcing base\n5. PROFITS THROUGH PRINCIPLES: Values-driven company with an unwavering commitment to corporate citizenship\n6. STRONG LEADERSHIP: Proven management team with a track record of success",
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