{
  "docId": "019de073-030c-74c6-8203-e479cb3e7c62",
  "docSlug": "78440743ff6bdd656878fa753adc7dba",
  "documentTitle": "Levi Strauss | Investor Day Presentation Deck | 169 slides",
  "authorId": "levi-strauss",
  "authorName": "Levi Strauss & Co.",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 36,
  "pageCount": 120,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-030c-74c6-8203-e479cb3e7c62/36",
  "deckHref": "/decks/019de073-030c-74c6-8203-e479cb3e7c62",
  "deckJsonHref": "/decks/019de073-030c-74c6-8203-e479cb3e7c62.json",
  "deckAnchorHref": "/decks/019de073-030c-74c6-8203-e479cb3e7c62#slide-36",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.58,
        "x": 0.42,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "939080c6-d207-46f6-805a-b4f5e07b892d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.367,
        "x": 0.05,
        "y": 0.655
      },
      "kind": "list",
      "text": "BRAND AWARENESS\nOWNERSHIP\nBRAND RECOMMENDATION",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62fea292-c8b9-4d7b-8648-bab47aa894fb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.325,
        "x": 0.05,
        "y": 0.537
      },
      "kind": "paragraph",
      "text": "WITH CONSUMERS 18-30, WE INCREASED:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "175d2fd8-6764-4afe-ac7b-4e2f133e4d92",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.44,
        "w": 0.353,
        "x": 0.05,
        "y": 0.277
      },
      "kind": "title",
      "text": "WE GAINED WITH YOUNGER CONSUMERS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c29dc9f-cfeb-4758-9817-6945c5b6d8f8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "4be2d6c5-cc24-4ea5-bc19-b1362eaa4441",
      "evidence": "The slide contains a list/bullet with three key points: BRAND AWARENESS, OWNERSHIP, and BRAND RECOMMENDATION.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 21,
      "beatId": "0fb4a7da-fd2b-4d17-beeb-5d14b6c2b2ce",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The presentation outlines the company's strategic priorities, including denim leadership, lifestyle diversification, and brand heat",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 40,
      "from": 31,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a19cf7f6-05fe-43dc-b0f2-9f48e1b22199",
      "evidence": "The presentation outlines the company's mission and thesis",
      "position": 2,
      "objective": "Why is the company's mission and vision important?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}