{
  "docId": "019de073-030c-74c6-8203-e479cb3e7c62",
  "docSlug": "78440743ff6bdd656878fa753adc7dba",
  "documentTitle": "Levi Strauss | Investor Day Presentation Deck | 169 slides",
  "authorId": "levi-strauss",
  "authorName": "Levi Strauss & Co.",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 19,
  "pageCount": 120,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "thesis_headline",
  "function": "quantify_opportunity",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The slide uses a split layout with a brand-focused image on the left and a growth chart on the right.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-030c-74c6-8203-e479cb3e7c62/19",
  "deckHref": "/decks/019de073-030c-74c6-8203-e479cb3e7c62",
  "deckJsonHref": "/decks/019de073-030c-74c6-8203-e479cb3e7c62.json",
  "deckAnchorHref": "/decks/019de073-030c-74c6-8203-e479cb3e7c62#slide-19",
  "components": [
    {
      "bbox": {
        "x": 0.95,
        "y": 0.85
      },
      "kind": "chart",
      "text": "DTC AS A % OF NET REVENUE",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5fbb698-256f-4120-8f09-48f93a651aea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.5,
        "y": 1
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a1d49b8-18ad-4219-b97c-dd588cb9c24d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.4,
        "y": 0.9
      },
      "kind": "title",
      "text": "PLAN TO GROW DTC TO 55% OF NET REVENUE BY 2027E",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e75e66c-d45d-4fa4-ae35-11c254825ba6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.4,
        "y": 0.45
      },
      "kind": "title",
      "text": "DTC FIRST: GROWING DTC WHILE EXPANDING PROFITABILITY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5df3de88-b080-4944-a6ae-5e096bd83372",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "action-titles",
      "slug": null,
      "matchId": "e7954485-96d5-40cb-b44c-799915f30c57",
      "evidence": "The headline and sub-headline clearly state the strategic intent and the specific quantitative goal.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 11,
      "beatId": "c3590599-ff4d-493f-9bed-257720f5b179",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The presentation then details the challenges and opportunities facing the company, including market trends and competitive landscape",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 11,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "d736e7a6-f769-448a-90d2-977f42d85a5d",
      "evidence": "The presentation outlines market trends and competitive landscape",
      "position": 0,
      "objective": "What are the challenges and opportunities facing the company?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.8,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}