{
  "docId": "019de073-030c-74c6-8203-e479cb3e7c62",
  "docSlug": "78440743ff6bdd656878fa753adc7dba",
  "documentTitle": "Levi Strauss | Investor Day Presentation Deck | 169 slides",
  "authorId": "levi-strauss",
  "authorName": "Levi Strauss & Co.",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 18,
  "pageCount": 120,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 8,
  "notes": "Uses a concentric circle diagram to show market hierarchy and a line chart for growth trends.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-030c-74c6-8203-e479cb3e7c62/18",
  "deckHref": "/decks/019de073-030c-74c6-8203-e479cb3e7c62",
  "deckJsonHref": "/decks/019de073-030c-74c6-8203-e479cb3e7c62.json",
  "deckAnchorHref": "/decks/019de073-030c-74c6-8203-e479cb3e7c62#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.45,
        "x": 0.5,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Global Jeans Market growth from 2016 to 2026E",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7f7b2db-92d3-4f46-84c1-7780d54a7c0e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "diagram",
      "text": "Concentric circles showing $1.6T Apparel market, $100B Jeans market, and $6B Levi's revenue",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b44728e9-9477-4887-851f-4b388a5b3c89",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.3,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: Euromonitor market sizes, 2022E at left; Levi's brand is FY22E net revenue",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "930a52d3-34ce-467f-a37e-39f9cd10d6e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "LARGE, GROWING AND ATTRACTIVE CATEGORY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b8bad8f-60e4-430b-b2c8-ed02c4474946",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 11,
      "beatId": "c3590599-ff4d-493f-9bed-257720f5b179",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The presentation then details the challenges and opportunities facing the company, including market trends and competitive landscape",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 11,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "d736e7a6-f769-448a-90d2-977f42d85a5d",
      "evidence": "The presentation outlines market trends and competitive landscape",
      "position": 0,
      "objective": "What are the challenges and opportunities facing the company?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.8,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}