{
  "docId": "019de073-00ee-77b9-ad32-8ce4cef834b6",
  "docSlug": "0aef7ffa35d9f4024b166e9847aca70b",
  "documentTitle": "Kering | Investor Day Presentation Deck | 51 slides",
  "authorId": "kering",
  "authorName": "Kering",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7761332,
  "pageNumber": 23,
  "pageCount": 51,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 5,
  "notes": "The slide uses a dual-pillar framework to categorize marketing and brand activities by their strategic intent.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-00ee-77b9-ad32-8ce4cef834b6/23",
  "deckHref": "/decks/019de073-00ee-77b9-ad32-8ce4cef834b6",
  "deckJsonHref": "/decks/019de073-00ee-77b9-ad32-8ce4cef834b6.json",
  "deckAnchorHref": "/decks/019de073-00ee-77b9-ad32-8ce4cef834b6#slide-23",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.06,
        "y": 0.25
      },
      "kind": "framework",
      "text": "BUILD LEGACY 40%",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "276746dc-84da-4526-9eb3-cca3d28999b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.42,
        "y": 0.25
      },
      "kind": "framework",
      "text": "REMAIN OF THE MOMENT 60%",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7b6c11f-dceb-4c36-af14-6636e0a04ab9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.88,
        "x": 0.06,
        "y": 0.39
      },
      "kind": "image",
      "text": "Collection of brand imagery for Legacy and Moment pillars",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ea6df26-c5ec-479e-9664-418117c3b61a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.45,
        "y": 0.06
      },
      "kind": "title",
      "text": "SAINT LAURENT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "699396fe-8560-46c4-8a4e-fdd7a50fc648",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.42,
        "x": 0.29,
        "y": 0.12
      },
      "kind": "title",
      "text": "TWO DRIVING INTENTIONS - GLOBAL VIEW",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0595467-7697-4fc1-923d-f12cae17accd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "08507473-9436-41cc-a78d-4a68c2a87dd3",
      "evidence": "framework/instance: REMAIN OF THE MOMENT 60%",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "strategic-pillar-framework",
      "slug": null,
      "matchId": "3abc1abc-bbdd-4d36-b80f-03ebd4db5ccd",
      "evidence": "Categorization of activities into two distinct strategic buckets with percentage allocations.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 26,
      "from": 21,
      "beatId": "aedbefdd-3474-4962-898f-5225e5065aa8",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Visualization",
      "beatSlug": "monroes-sequence-visualization",
      "evidence": "The presentation provides a visualization of the company's ambitions and growth strategy.",
      "position": 4,
      "confidence": 0.7,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}