{
  "docId": "019de072-fee5-76c0-adf8-5508bf8dab4d",
  "docSlug": "d3672ceed3bdc8e993f4fc1dc66886fe",
  "documentTitle": "Hydrafacial | Investor Conference Presentation Deck | 28 slides",
  "authorId": "hydrafacial",
  "authorName": "BeautyHealth",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 28,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "The slide uses a list-based structure to define the brand's identity across four pillars.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-fee5-76c0-adf8-5508bf8dab4d/9",
  "deckHref": "/decks/019de072-fee5-76c0-adf8-5508bf8dab4d",
  "deckJsonHref": "/decks/019de072-fee5-76c0-adf8-5508bf8dab4d.json",
  "deckAnchorHref": "/decks/019de072-fee5-76c0-adf8-5508bf8dab4d#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.27,
        "y": 0.45
      },
      "kind": "image",
      "text": "Body part icons",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5611c237-037a-4897-a1af-cf6cf8f934af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.22,
        "y": 0.125
      },
      "kind": "image",
      "text": "Hydrafacial BeautyHealth",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e25d659a-37ae-4a8b-9281-82a898a1f8a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.3,
        "x": 0.68,
        "y": 0.15
      },
      "kind": "image",
      "text": "Two women wearing Hydrafacial branded apparel",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "447d44bb-3c32-4684-a6bb-ca8faa8e1ee9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.65,
        "x": 0.02,
        "y": 0.78
      },
      "kind": "list",
      "text": "We are a proven category-creator: First microdermabrasion device to market. Nearly 50 patents on our technology",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "033271ec-c065-42bd-a48e-c227fccd188b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.65,
        "x": 0.02,
        "y": 0.45
      },
      "kind": "list",
      "text": "We are more than a facial: Patented Vortex Fusion painlessly cleanses, extracts, and hydrates. Applicable to more than just the face",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1474d10f-9ab5-4257-8c1f-9bc384baab00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.65,
        "x": 0.02,
        "y": 0.28
      },
      "kind": "list",
      "text": "We are for everyone: Instant gratification. Non-invasive. No downtime. No pain. Effective for all ages, genders, skin tones, and skin types",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "536ae6df-a065-4823-96c0-f13f69b466cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.65,
        "x": 0.02,
        "y": 0.62
      },
      "kind": "list",
      "text": "We are an & company: Works with other procedures and partners with leading brands. Omnichannel distribution",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c6538dc-9aee-4153-8aa3-be50b9d33bd3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.01,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Includes 28 issued US patents and 21 pending US and PCT applications",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3b5b591-5ece-4549-8578-4b8f1cae3e1b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.333,
        "x": 0.168,
        "y": 0.045
      },
      "kind": "title",
      "text": "CREATING THE CATEGORY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb1d20db-8018-4be7-b7e9-a3364e0e6284",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 5,
      "beatId": "300aab08-2fa1-4fa0-9f32-5ba8d5ae4f40",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck presents Hydrafacial's growth and success, including market sizing and customer journey.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}