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  "documentTitle": "HSBC | Investor Day Presentation Deck | 79 slides",
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  "presentationDate": "2022-06-01 00:00:00",
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  "notes": "The diagram is a classic flywheel or virtuous cycle model.",
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      "text": "Virtuous cycle: Builds affinity -> Adds customers -> Delights customers -> Inspires loyalty -> Drives advocacy",
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      "text": "Brings the voice of the customer into all aspects of the business; Places the customer at the heart of decision-making; Demands that all colleagues understand customers' expectations; Creates a mutually beneficial value exchange; Delights customers; Has a clear purpose",
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      "text": "A truly customer-centric culture is vital to delivering against our growth priorities",
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