{
  "docId": "019de072-fcca-77b8-a083-460fd2a6d5db",
  "docSlug": "21082748bfc1c171f5a587a5d5ac1fb2",
  "documentTitle": "HSBC | Investor Conference Presentation Deck | 14 slides",
  "authorId": "hsbc",
  "authorName": "HSBC",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 10,
  "pageCount": 14,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a sequential process flow (A-F) to demonstrate the end-to-end digital banking experience.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-fcca-77b8-a083-460fd2a6d5db/10",
  "deckHref": "/decks/019de072-fcca-77b8-a083-460fd2a6d5db",
  "deckJsonHref": "/decks/019de072-fcca-77b8-a083-460fd2a6d5db.json",
  "deckAnchorHref": "/decks/019de072-fcca-77b8-a083-460fd2a6d5db#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.9,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "diagram",
      "text": "Six-step process flow from A to F",
      "attrs": null,
      "subkind": "customer-journey",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "debb345d-41f5-4731-bfcb-2fa09925d7e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.88,
        "x": 0.06,
        "y": 0.24
      },
      "kind": "framework",
      "text": "Customer journey for an Indian customer moving to Singapore",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a6f8bc8-aa33-45ca-9122-45861553e10b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.4,
        "x": 0.03,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "1. All features A-F currently live\n2. International Wealth Hubs: Singapore, Channel Islands",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30d7efd4-d664-4284-8a72-37ad2c67012c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.03,
        "y": 0.85
      },
      "kind": "title",
      "text": "... our ambition is to further consolidate HSBC as the leading bank for international customers",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2b45555-d089-40bc-a67c-24adb820f87f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.03,
        "y": 0.11
      },
      "kind": "title",
      "text": "By bringing together a complete set of international banking and wealth management capabilities...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21751003-7ba6-4369-a382-4e0d40e440ed",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "1269860c-b8a8-46e9-9f06-54484adaf6c1",
      "evidence": "Visualizes the end-to-end experience of a customer moving between countries.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 10,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5144ab8c-ae67-408b-9a69-35642155059b",
      "evidence": "use of Golden Circle elements (why, how, what)",
      "position": 1,
      "objective": "explain strategy and vision",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}