{
  "docId": "019de072-fc30-7719-8b7e-09a346eeca8c",
  "docSlug": "7fa528bf14b71d7871d7ce9b7a779eee",
  "documentTitle": "Honest | Investor Conference Presentation Deck | 19 slides",
  "authorId": "honest",
  "authorName": "The Honest Company",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 18,
  "pageCount": 19,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-fc30-7719-8b7e-09a346eeca8c/18",
  "deckHref": "/decks/019de072-fc30-7719-8b7e-09a346eeca8c",
  "deckJsonHref": "/decks/019de072-fc30-7719-8b7e-09a346eeca8c.json",
  "deckAnchorHref": "/decks/019de072-fc30-7719-8b7e-09a346eeca8c#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.34,
        "w": 0.36,
        "x": 0.58,
        "y": 0.03
      },
      "kind": "image",
      "text": "Jessica Alba, Founder",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8dbd0476-6bd5-4282-9df1-e827374dc5b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.96,
        "x": 0.02,
        "y": 0.375
      },
      "kind": "list",
      "text": "1. Clean & Natural Brands on Trend for the Millennial and Gen Z consumer\n2. Large Total Addressable Market with Clean & Natural Growth outpacing Conventional\n3. True Omni-Channel Capability across Digital and Retail (50% Digital, 50% Retail)\n4. Strong Balance Sheet with No Debt and over $75MM in Cash\n5. Significant Margin and Profitability Expansion Opportunity as we Scale the Brand",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2eaa4eec-3444-4154-8a1f-d514b1726312",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.34,
        "w": 0.36,
        "x": 0.58,
        "y": 0.03
      },
      "kind": "quote",
      "text": "YOU SHOULDN'T HAVE TO CHOOSE BETWEEN WHAT WORKS AND WHAT'S GOOD FOR YOU",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a2cc7b2-b22d-4e6b-abe6-2959cfbca09a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.39,
        "x": 0.02,
        "y": 0.05
      },
      "kind": "title",
      "text": "WHY INVEST IN HONEST?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "048775b5-f000-47bf-a4d1-d1b0e34e80e2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "71c198bb-8ecb-4059-ad25-eaf79184e4ab",
      "evidence": "quote/testimonial: YOU SHOULDN'T HAVE TO CHOOSE BETWEEN WHAT WORKS AND WHAT'S GOOD FOR YOU",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 18,
      "from": 18,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "5bc69e07-fb2d-43e9-9372-90605aae8c5e",
      "evidence": "Slide 18 provides an overview of why investors should invest in Honest",
      "position": 0,
      "objective": "Why invest in Honest?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}