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      "text": "Brand Awareness: Among diaper users, current unaided brand awareness increased to 29% (up from 25% in Q1 2021) (1)\nHousehold Penetration: Increased to 5% in FY 2021, an increase of 2.7M new households over the last two years (2)\nACV: Represents significant opportunity with 49% today up from 22% in 2018 (1)",
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      "text": "Source: 1. Third Party Consumer Data as of 2/1/2022 2. Third Party Data as of 12/31/2021",
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