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  "documentTitle": "Azek | Investor Day Presentation Deck | 166 slides",
  "authorId": "azek",
  "authorName": "The AZEK Company",
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  "presentationDate": "2022-06-01 00:00:00",
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  "notes": "The slide uses a segmentation approach to identify target audiences for conversion, specifically focusing on the 'wood-leaning' group.",
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      "text": "WOOD-LEANING CONSUMERS ARE RIPE AUDIENCE FOR CONVERSION: #1 criteria for wood conversion is appearance; 6 of 10 say they would consider an alternative to wood; 79% know little to nothing about composite; Most do not differentiate between composite brands",
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      "text": "Live in large homes, build big decks; Seek high-end options; Desire for natural wood aesthetic to complement their homes",
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      "text": "Live in large houses, with large decks; Educated about benefits of non-wood options; Seek performance and validation of tastes",
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