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  "notes": "The formula is a standard retail KPI decomposition.",
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      "text": "Productivity = (Traffic x Conversion x Average Ticket Value) / Net selling sqm",
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      "text": "*as per guidance, 2021 boutique plus outlet plus concession productivity to grow by 50% in the medium-term and by 100% in the long term",
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      "text": "THE OUTCOME: USING THE POWER OF RELATIONSHIPS TO CREATE A UNIQUE ZEGNA RETAIL EXPERIENCE, DRIVING PRODUCTIVITY",
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