{
  "docId": "019de072-d895-734e-9315-c84bcd8a6c21",
  "docSlug": "338752f75707e5f49bee1c2b64db44ae",
  "documentTitle": "Sonos | Results Presentation Deck | 19 slides",
  "authorId": "sonos",
  "authorName": "Sonos",
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 13,
  "pageCount": 19,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Uses a nested circle diagram to represent market segmentation.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-d895-734e-9315-c84bcd8a6c21/13",
  "deckHref": "/decks/019de072-d895-734e-9315-c84bcd8a6c21",
  "deckJsonHref": "/decks/019de072-d895-734e-9315-c84bcd8a6c21.json",
  "deckAnchorHref": "/decks/019de072-d895-734e-9315-c84bcd8a6c21#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.35,
        "x": 0.06,
        "y": 0.225
      },
      "kind": "diagram",
      "text": "Nested circles representing market segments: Geographic Expansion, Core Markets (348M), Affluent Households (145M), and Sonos FY21 Households (13M).",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5da84e75-9a88-49ff-8125-e9c72439a3e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.68,
        "y": 0.37
      },
      "kind": "metric",
      "text": "~9%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9dc4cb63-153c-464c-8d1d-f57aa3ca9307",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.61,
        "y": 0.54
      },
      "kind": "paragraph",
      "text": "Current Penetration of Total Affluent Households",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "71136939-30f7-44dc-9f8b-b04af5b7313d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.7,
        "x": 0.05,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Source: Euromonitor 2021. 1. Core Markets include the United States, Canada, Australia, United Kingdom, Germany, Netherlands, Sweden, Denmark, France, Switzerland, Norway, Belgium, Italy, Austria, Spain, Ireland, Finland and Poland. 2. Represents disposable income as defined by the OECD",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "393c35cc-bda5-48dc-999a-180cd578f1ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.045,
        "y": 0.075
      },
      "kind": "title",
      "text": "Our Long Term Opportunity: Households",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f115ea3-b077-4080-8685-e54430bcf1b8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "6dbdb8ac-c3b3-47de-9dec-dda12bbe8c14",
      "evidence": "Nested circles representing market tiers (TAM/SAM/SOM)",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 10,
      "beatId": "bf39240d-a96b-42fc-9d41-01415ab59708",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Long Term Opportunity",
      "beatSlug": null,
      "evidence": "The long-term opportunity section outlines the company's growth drivers and market sizing.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}