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  "docSlug": "758eb966306d21b1809e5181b4e4dedb",
  "documentTitle": "Salvatore Ferragamo | Investor Day Presentation Deck | 24 slides",
  "authorId": "salvatore-ferragamo",
  "authorName": "Ferragamo",
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  "presentationDate": "2022-05-01 00:00:00",
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  "notes": "The slide uses a vertical timeline-like structure to show the progression of digital influence from journey start to purchase.",
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      "text": "Person using a laptop and a person using a smartphone",
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      "text": "PURCHASE: online sales share up to ~30% by 2025",
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      "text": "JOURNEYS: acceleration of digital channel across the entire customer journey with over 75% of those starting online",
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      "text": "INSPIRATION: digital as #1 channel for inspiration and new customer acquisition",
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      "text": "Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey Mar/Apr 21 (12K respondents in 12 countries), Expert interviews, BCG estimates",
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      "text": "DIGITAL ACCELERATION THROUGH COVID EXPECTED TO CONTINUE",
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